Content Marketing Industry Is Not Just a Buzzword.
In my last post titled “Blogging For Beginners 4 Crucial Must Know’s“, I was narrowing in on getting your blog up and running. We touched on WordPress blogging platform, domain name, hosting, and your theme. I also promised some fun plugins to get your site up and functioning at its best.
Before we go down that path, let’s take a look at the Content Marketing Industry. The industry itself has been around for over 100 years. It’s been somewhat of a staple in the marketer’s toolbox for ages. Those that say it’s just a buzzword, well this is for you…
Still contemplating that the content marketing industry is just a buzzword?
Your blog will leverage the power of content to build trust, earn customers and add value. Content Marketing takes a consistent effort overtime. But this is what will build your business asset. In the Content Marketing Industry, content is king. Read more on What is Content Marketing?
“The search engines LOVE it, and if done right, you’re readers will LOVE it. It’s a way for you to create raving fans that will keep coming to your website or blog over and over again”.
Check out this short training video on Content Marketing Blueprint. It’s just a taste of what is offered inside the Global Leadership Max Community.
Training Video: Content Marketing Industry
Now for my top 5 plugins when entering the Content Marketing Industry:
By the way, plugins are basically tools to extend the functionality of WordPress. There are so many to chose from, some free and some paid plugins. Your essential plugins when creating your website are:
1. Wordpress database backup. (free) On-demand backup of your WordPress database. If you don’t think this is important..wait until you need it. It happened to me and I had to re-create a website from scratch…ugh.
2. Askimet & Growmap Anti Spambot Plugin. (free) Both are anti spam. Askimet comes with wordpress. It protects your blog from comment and trackback spam. G.A.S.P takes it a step further. It is a very simple plugin that adds a client side generated checkbox to the comment form requesting that the user clicks it to prove they’re not a spammer. Bots won’t see it so their spam comment will be discarded.
3. Google Analytics (free) Here’s a quick video that explains everything you need to know about ”Google Analytics for WordPress Introduction”
4. a. Wordpress SEO by yoast (free) The first true all-in-one SEO solution for WordPress, including on-page content analysis, XML sitemaps and much more. Keeps you on track when focusing on a keyword. Take a look: 
You can see I used the Keyword in my article heading, page title,page url, content, and Meta description .
4. b. Easy WP SEO ($37) some prefer SEO pressor ($47) Just push a button, and Easy WP SEO analyzes your post, page, or custom post type for 23 proven on-page SEO factors. It displays an SEO and keyword density score that reveals how well your content is optimized for the search engines, and provides you with a detailed checklist of suggested SEO tweaks.
Both are essential for search engine optimization. It will help get your blog posts ranked in the search engines. Bottom line it will get your blog post found!
5. Pop up Domination (newest version 3.0 ($77) Target specific pages, and categories for your PopUps to appear. It’ll help you build hyper-targeted lists of people who want what you have. Pop up Domination is optimized for the highest opt-in & conversion rates. When you visited my website the pop up offered you Free Training. Looks like this: 
Hope this takes some of the fear out of plugins. They are not so scary and oh so helpful. Please share if you got anything out of this post.
PS: Discover Exactly How Anyone Can “Live the Dream” All Thanks to the Power of Internet Marketing Click Here For Instant Access
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Hi Ginny,
Great post on content marketing. You hit the nail on head with your characterization of the industry and it’s impact on how customers react to us based on the value we bring to them day in and day out. Thanks for the 5 plug-in tips.
Bill
Bill Solano recently posted..Facebook PPC – Your advantage over your competition using Facebook PPC
Hey Bill,
My point with this post was in regards to those that say…content marketing is dead. If anything it’s more alive than ever and here to stay. As always, thanks for stopping by and commenting.
ginny
Great post and I agree with your plugins…I personally use SEO pressor – haven’t tried the WP Easy SEO – but the most important thing I learned was to provide information my customers want – sometimes my Pressor Rank is high – and others it is lower – I don’t worry about it, I just write from my heart and give my readers something to think about. Thanks for the words of wisdom!
Michelle DeMarco recently posted..Competition | Do you have what it takes?
Michele,
Definitely agree to write from the heart. I check my SEO plugins after I’m done writing to see if I can improve my work. You know it takes time to write a post and I want it to be found.
I admit I have published a post with Easy SEO not totally optimized. Your main goal is to deliver your content well written, easy to read and give your readers what they want.
Wow Ginny, you have been busy doing all the research. You are right this is not new idea, only thing is we have more exposure if we are prepared to take advantage.
I have most of the plugins you have mentioned. I still don’t have SEO pressor, I guess it is something worth investing.
Thanks for sharing
Damayanthi
Damayanthi recently posted..Working from Home? Do you know your WHY?
Hi Damayanthi,
The industry is organizing itself. I mean it was called custom publishing, custom media, custom content. Now we will see content curation. I just have a passion for content marketing. The concept of writing a post that can be found weeks, months, years later that will generate leads for your business is amazing. Thanks for stopping by.
Ginny
Thanks Ginny for this great post reminding us why giving good value and content is so important. The 5 plugins and why they are so useful is very timely, as I am just looking at my plugins that I currently have and tweaking them.
Sigrid McNab recently posted..The 31 Major Causes Of Failure (Part Two)
Great Sigrid. Glad it helped.
There are a few others that I use..”What would seth godin do” Displays a custom welcome message to new visitors and another to return visitors. Of course the share bar that Ray speaks of and go codes (like pretty link) and for those that are into backlinking…Automatic Backlink Creator Plugin (thats a paid one) I’m always researching and tweaking.
Ginny
Thanks so much Ginny!
Sigrid McNab recently posted..The 31 Major Causes Of Failure (Part Two)
Great Post, Ginny and the Plug Ins were a BONUS!
This article was very informative and it’s crazy once we think about it that the Content Marketing Industry has been around since B.C.
I’m also one that is passionate about Content Marketing so thanks alot for shining that light through this powerful Article, Ginny!!
Keep Up The Great Work!!
To Your Infinite Success,
Marquel
Ginny,
Very nice. I love the info-graphic – just a touch of history.
You might want to point out that Content will always provide rankings regardless of the changes that Google makes in its search algorithms. It is the ONE GUARANTEED thing that will never be devalued.
Thanks again.
Hale Yes
Hale Yes recently posted..Finding Leads On Facebook – and Then Working with Them
Hi Ginny Your website looks Great Thanks for the Plug in tips I do have a question is the Easy WP SEO or SEO pressor a one time purchase or is this a monthly fee? Keep up the Good Work Great Content..Chery
Chery Schmidt recently posted..Article Marketing / Free Advertising For Your Online Business?
Chery,
It is a one time fee. sent you a private message.
ginny